For every $100 charities raised in 2011, $100 was lost as donors stopped giving or donated less, concludes a new report by the Association of Fundraising Professionals and the Urban Institute. What’s more, for every 100 donors that nonprofits recruited in 2011, they lost 107. Bigger nonprofits did better than smaller ones, the study says. Those groups that raise $500,000 or more each year lost only $90 for every $100 gained, compared with organizations that raise less than $100,000; these smaller groups lost about $110 for every $100 raised. Those in the middle—nonprofit organizations that raise $100,000 to $500,000 annually— lost nearly $100 for every $100 raised.
The Community Foundation of Utah
